About this portfolio
Welcome to my portfolio — a collection of academic and creative projects that reflect my curiosity for storytelling, media culture, and design. I’m passionate about exploring how ideas connect people across disciplines, blending research with creative expression.
Games Industries and Cultures
Professor Layton and The New World Of Steam
As part of the Games Industries and Cultures module at King’s College London, I created a magazine-style article analysing Professor Layton and the New World of Steam before its release. The project combined academic research with journalistic storytelling, exploring how narrative design and cultural context shape the player experience.
Through this project, I examined how cross-media storytelling and franchise strategy sustain cultural longevity in Japanese video games. By analysing the Professor Layton series, I explored the intersection of narrative design, audience engagement, global marketing, the application of cutscenes in video games and puzzle-solving mechanics. This process strengthened my ability to connect theoretical research with creative editorial production.
Immersive Media and Extended Realities
A creative pitch for a large-scale immersive experience: The oversized realm
The Oversized Realm is a large-scale immersive experience designed as part of the Immersive Media and Extended Realities module at King’s College London. The concept invites participants to experience the world from a miniature perspective—where everyday objects become monumental and familiar spaces turn surreal.
Inspired by Gulliver’s Travels, Alice in Wonderland, and Doraemon, the project explores how scale, nostalgia and play can evoke curiosity and emotional engagement. The experience combines narrative storytelling with interactive puzzle-based exploration, encouraging collaboration and discovery as visitors journey through oversized rooms and enchanted environments.
The project presentation included concept design, narrative structure, venue planning at ExCeL London, and spatial flow mapping, highlighting both the creative storytelling and technical feasibility of the experience. It reflects my interest in immersive design that blends fantasy with tangible, sensory interaction.
Analysing the CCIs: Policies, Creativity, Labour
Beyond Titles and Charisma: Marianela Núñez and the Embodied Practice of Cultural Leadership
A video essay analysing how Marianela Núñez’s artistry at The Royal Ballet illustrates embodied and cultural leadership — where movement becomes a form of influence, and grace becomes power.
Bilibili Event Page Design and
Campaign Coordination
This project showcases my experience designing and curating event pages during my internship at Bilibili Comics (Shanghai).
I participated in planning and executing 4 different promotional campaigns for seasonal and special events, integrating visual storytelling, interactive layout design, and audience engagement strategies.
Through this experience, I learned how to translate creative ideas into user-centred digital experiences, balancing aesthetic appeal, brand consistency and data-driven marketing outcomes.
Fantasy Week Promotion
A themed promotion recommending fantasy romance titles, combining elegant winter aesthetics with gamified reading tasks.
I contributed to the event’s visual layout and content coordination, enhancing reader engagement through creative storytelling and genre marketing.
New Releases Reading Campaign
A promotional event encouraging readers to discover new comic titles through interactive event pages and reading rewards.
I contributed to the concept design, layout coordination and campaign execution, enhancing user engagement and title visibility across the platform.
Spring Reading Campaign
A promotional event highlighting captivating storylines and featured chapters.
I contributed to content curation, layout design and copywriting, integrating visual storytelling with user engagement to promote diverse genres on the platform.
April Reading Campaign
A themed event combining Qingming’s tenderness and April Fool’s playfulness to promote fantasy titles with emotional depth and humor.
I took part in visual storytelling and copy adaptation, designing content that reflected the festival’s dual mood—remembrance and joy.
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